Defining Marketing

Defining Marketing
Defining Marketing
Marketing is and will always be an important part of any organization. In this paper I discuss what marketing is and the importance of marketing in a successful organization with some real-world business examples.
Define Marketing
Marketing has multiple definitions. What I understand it to mean and then what the textbook definitions are. Though the definitions do vary a bit, the similarities are close. My definition of marketing is the strategy(s) organization’s use to draw consumer’s attention to a product being sold. One of University of Phoenix online textbook says, “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (Perreault, Cannon, & McCarthy, 2009, p. 6). Another University of Phoenix online textbook defines it a bit differently. “Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably” (Kotler & Keller, 2009, p. 11).
Marketing Importance
Marketing is an essential tool for the success of any organization. Marketing tools and strategies may vary widely; however true success comes from the capability of the marketing team and their creative ability to attract consumers as well. A successful company however does not only rely on their marketing team and all of its employees.   “Companies now know that every employee has an impact on the customer and must see the customer as the source of the company’s prosperity” (Kotler & Keller, 2009, p. 11).
Without the ability to properly market a product, organizations would have to rely simply on word of mouth or maybe a billboard sign or two. This is useful for local businesses in small communities perhaps but not ideal for large companies that want to expand from one location to multiple...