D101 Tma01

Module DD101
TMA 01

TMA01: Drawing on what you have learned from the ‘Making Social Lives DVD’ and ‘Learning Companion 1’, describe some inequalities on City Road.

‘Inequalities refer to the unequal distribution of valued social resources, within a society or between society’. (Blakeley et al, 2012, p26)

These inequalities can take different forms, from economic and social resources to people’s perceptions as well as the material world we live in. Specific inequalities are clearly demonstrated in several features of City Road, such as the retail outlets, accessibility and traffic flow along the road.

The Newsagent, run by Colin Buttwell, has been on City Road for generations and has always been the traditional corner shop, attracting the local clientele. Unfortunately, changes in the retail industry in today’s society have created a problem as Tesco has now moved onto City Road. It has had a detrimental effect on Colin’s business as many of his original customers are now using Tesco instead.

Because Colin’s customer base has been significantly reduced his revenues have also decreased and the balance of wealth has shifted away from the local trader on city Road to the big multinational supermarket. The material world has shaped the inequality of competition and wealth since Colin cannot offer the range of products or the favorable prices that Tesco uses to attract its customers.

City Road can be seen clearly as an extremely busy road day and night. Lloyd Robson from the DVD (‘Making Social lives on City Road’, 2009, scene 5) states, “One of the problems in this area is the heavy
traffic.” A contributing factor to this is that in today’s material world more people have the economic resources to purchase their own vehicle.   However, there are still those who cannot afford their own vehicle and are forced to take public transport, thus demonstrating an inequality of wealth on City Road as well as creating traffic problems, which then contribute...