Cosi

The world of cinema tells us the truth about the world we live in.
It sees that the modern movie goer has much in common with Tennessee Williams’ famous heroine Blanche DeBois. It seems that the cinema audiences, like Blanche, are still hoping to escape the realities of their worlds. Faced with the burdens of their daily lives, we have created our own alternate realities. We don’t want truth and hardship; we want escapism and fantasy.
You only need to scour the cinema advertisements to see all the new and upcoming movies. Audiences cannot get enough of the idea of going to see a film and being mesmerised by it. Movie goers actively choose to watch a movie at the cinema, wanting to escape the dreary routine of life.   People all over the world experience the universal pressure to succeed and acquire wealth. It seems the only escape out of the economic jungle that people are forced into, is film. Society appreciates the fact that a movie can provide those 120 minutes of escapism and entertainment. For those 120 minutes, the audience forgets all the expectations, pressures and demands the world asks of them. This is highlighted by the fact that during the recession in 2009 more than 55 million cinema tickets were sold in the first four months of the year. That was the highest number for 7 years, figures for the Cinema Advertising Association indicate. Audiences were actively happy to spend money on a movie to have that escape. The recession affected most areas of business, but it seems that cinema benefited from the economic downfall. The more demanding life becomes, the bigger the desire to escape our day to day realities through film is.
Individuals equally have the choice of watching a film at home on TV, but this is not what they seek. Cinema offers a distinctive type of escapism. It allows audiences to go on an excursion away from the complexities of life. In a cinema you are completely disconnected from the outside world. There are no ringing phones, annoying...