Competitive Analysis in the Hospitality Industry

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|     |Do a Competitive Analysis of Your Firm                                                                                                                             |
|     |[pic]Your assignment is to use all of your work in the course to date to complete a plan for your company by answering these 4 questions:                         |
|     |Identify the KSFs that you believe drive value in your industry and why. (If your company produces goods and services for more than one industry, choose the one   |
|     |you most wish to explore.)                                                                                                                                         |
|     |Customer service. This is what the hotel business is all about. If we do not take care of our customers – they will not come back.                                 |
|     |Customer engagement and open communication. We need to listen to our customers and see what they want so we can deliver what they are looking for. In order to get|
|     |new business in – we need to pay attention to particular requirements that they may have so we can win the business and service it correctly and have them come   |
|     |back to us again.                                                                                                                                                 |
|     |Product quality. The appearance and maintenance of a bedrooms, cleanliness, food quality, and beverage quality. All are crucial in order to deliver outstanding   |
|     |guest experiences.                                                                                                                                                 |
|     |Efficient operations. In a hotel there are several operating departments all focused on a particular area e.g....