Communication Channel

Channel Communication

Communication is the most vital part of an organization in order for it to be successful. No individual, group, or organization can exist without sharing meaning among its members (Robbins & Judge, “Chapter 11, Communication,” 2011). The purpose of this paper will demonstrate several scenarios on how individuals should communicate within a workplace.
Scenario 1
The Vice President of Operations has requested that the marketing group provide a strategy for introducing an existing beverage into a new market.   The manager will use downward communication by setting up a meeting in the office.   Due to the quick turnaround requested by the VP, oral communication channel will be the best method.   The advantages of oral communication are speed and feedback (Robbins & Judge, “Chapter 11, Communication,” 2011).
Once the group has come up with a plan, the manager will use written communication by drafting an email outlining all of the pros and cons back to the Vice President.   The Vice President will need an email document to explain this to the CEO and shareholders.   The overall process will require the use of upward communication.   Upward communication flows to a higher level in the group or organization.   It’s used to provide feedback to higher-ups, inform them of progress toward goals, and relay current problems (Robbins & Judge, “Chapter 11, Communication,” 2011).

Scenario 2
A manager of a large travel agency currently manages 11 employees.   This morning the company login name and password no longer work for all employees.   The manager placed a phone call to the manager of the IT department requesting support which is considered lateral communication.   This was an urgent matter which could cost the travel agency money.   When communication takes place among members of the same work group, members of work groups at the same level, or any other horizontally equivalent workers, we describe it as lateral...