Coke vs. Pepsi

Cola Wars: Coca-Cola vs. Pepsi
February 20th, 2014
Strategic Marketing

Coca-Cola has been the dominant beverage company in the cola market for a large number of years.   Their popularity has soared making them an easily recognizable brand with an image that almost sells it self, literally.   Coca-Cola hasn’t always had the best of luck in the history of their existence, whether it be issues with their bottling facilities or having to deal with competition taking away their huge lead in market share.   This case is about the war between Coca-Cola and Pepsi.
Utilizing tool number two of the marketing tools, I looked into the mission statements for both Coke and Pepsi.   The mission statement of the Coca-Cola Company is: "To refresh the world... To inspire moments of optimism and happiness...To create value and make a difference." Beyond its mission, the Coca-Cola Company also has an official Vision to help it achieve sustainable growth.   This was easily found on Coca-Cola’s website along with their company vision and their company goals.   The mission statement of PepsiCo is: "Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."   PepsiCo’s website also had their mission statement easily accessible as well as their vision and overall values as a company.

Tool number three was used to analyze the goals, values, and some objectives that both of the companies have.   Both companies’ values are similar.   They both know that people and customers are extremely important to them and that they are necessary in the success of all their products. Coke and Pepsi both agree that they need to produce products that they can be proud of and that consumers can trust...