Coke Inventory Management

2. Trends effecting stock
  1. Increasing environmental concern
Coca-Cola Enterprise(CCE) produced 796,000 tones of carbon that release from its business in 2007. Statistical shows that 65% was from cold drinks equipment, 22% from manufacturing sites and 13% from transportation of products. Therefore to breakdown the carbon footprint by their product in 2008, CCE worked with the Carbon Trust to calculate the carbon footprint, including their a 330ml can. As a result it shows that their packaging is the largest element of the carbon footprint of some of CCE products, including their 330ml can of Coca-Cola. (See diagram below for more details)
Carbon Footprint of a 330ml Coca-Cola can 

The CCE decide to take an action to do lightweighting by reducing the weight of its packaging and also to reduce the carbon that release on the entire container.

  Examples of lightweighting of products

By lightweighting, the overall carbon footprint of their product reduces by 60% by using recycled content and encouraging recycling on CCE products.

  2. Improving customer service
Coca-Cola Enterprises is the world’s largest marketer, producer and distributor of Coca-Cola products. besides then soft drinks represent Coca-Cola Enterprises (CCE) it also produce a full range of beverage categories, including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas.

Juices Drink
More than 100 juice and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages.

Smooth and essential, our waters and water beverages offer hydration in its purest form

Sports Drinks
Carbohydrates, fluids, and electrolytes team together in our sports drinks, providing rapid hydration and terrific taste for fitness-seekers at any level.

Soft Drinks
Their soft drink brands provide flavor and refreshment in a variety of choices. Their soft drinks from The Coca-Cola Company are...