Coca Cola Report

olMarketing Report on The Coca Cola Company

The Coca Cola Company is world larges Beverage Company with 1.8 billion consumers every day. This company found by Dr. John S.Pemberton in 1886, headquarters located at Atlanta, Georgia, US and operates in 200 countries all over the world. Company covers 75% of soft drink (Coke) and another 25% with other beverages like Fanta, Surge, Minute Maid and others.

Company produce sparkling beverages such as Coke, Sprite, Fanta, Coke Light and so on. They use the carbonation method in spring or mineral waters to produce the bubble effect to reach consumers satisfaction on physical and mental well-being. Not only carbonated drink but also wide ranges of non-carbonated beverage such as tea & juice, energy drink and sport drinks also introduced. They offer consumers a broad range of traditional fruit flavours which enriched with vitamins and guarantee consumers of the good quality of the bottles retain the nutritious and freshness of the products. They also have energy drinks to boost up consumer from feeling tired and sports drink specially designed to provide mineral salts and carbohydrates which help to achieve sport person best performance.

The Coca-Cola Company takes initiative of innovation to achieve their environmental goals and decided to involve a healthier world through research & development. They are committed in some researches and developments in water, climate, packaging & agricultural. R&D team found that more than a billion people cannot consume safe drinking water and more than 2 billion people lack of hygiene knowledge which results to diseases. Base on this research, Coca-Cola launches universal EKOCENTER -a designed kiosk to improve the well-being of communities over 20 countries with partnership of DEKA R&D and other partners including banks, NGOs to provide safe drinking water & basic necessities to rural communities. The Coca-Cola Company & DEKA R&D supplied own...