Club It Part Ii

Club IT II
Carlos J. Caballero
October 14, 2010
Carlos Casillas

Over the last few months I have been learning about the nightclub business with the owners of
Club IT, Ruben and Lisa and I have discovered opportunities for Club IT to improve its
information technology capabilities. Although Club IT has excelled in their business as a
nightclub, is necessary to improve the information technology and take advantage of the
technology with the customers, suppliers, and employers.

Club IT II
Club IT has most of the customers into the net generation. The customers of club IT are regular
users of electronic devices or mobile technologies such as Blackberries, PDAs, cameras phones,
and other wireless communication devices. Today’s generation also do online shopping as part of
their lives to save money and time.
After few months of research on the Club IT’s information technology, data management, and
decision-making some problems has been found that can be resolved through few applications.
The applications that can be used to resolve these problems can be
• CRM (customer relationship management)
• SCM (supply chain management)
CRM (customer relationship management) is an information industry term for methodology,
software, and usually Internet capabilities that help an enterprise manage customer relationships
in an organized way. For example, an enterprise might build a database about its customers that
described relationships in sufficient detail so that management, salespeople, people providing
service, and perhaps the customer directly could access information, match customer needs with
product plans and offerings, remind customers of service requirements, know what other
products a customer had purchased, and so forth. With these application the customers can use
the mobile technology and wireless devices to buy or obtain tickets or make reservations for
special events at the nightclub. The customers...