Club It Part 1

In analyzing Club IT’s informational set-up, such as their website and actual site its self. While there on a typical Friday night I was quite surprised how, “happening” this place really was.   I noticed that Club IT has a has wonderful lighting,   music and a nice young feel. I could definitely   see Club IT as the place that would be referred to as the “hit” spot for the college student/ young people scene. However,   it does not underestimate the ability and definite potential to give the   older crowd a good time as well. I started thinking back to their website, where they had information available, and started wondering if it needed any modifications or just perhaps slight tweaking for appeal too.
After reviewing the website and the actual location itself , I have decided that the best strategy for competitive advantage is to try the Customer-Orientation Strategy,   because Club IT was a , “happening” place however there still was much room for some improvements, for this place still was full of a lot of potential also. All-in-all by addressing the Club’s needs and the Clubs IT needs, a strategy that is oriented around the customers will further enhance Club’s IT ability and clientele.
Another thing I noticed   when looking over Club IT’s website, was that they already have a firm mission statement. Their mission statement was as followed, “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." Their mission statement was quite friendly, and states everything about what it is they are trying to do/accomplish. Ruben and Lisa and also their staff want to offer the community DJ’ed music and live music as well, and also provide a spacious dance space along with refreshments that are catered to the individual. Club IT’s owner and staff also want to build a community that meets regularly.

They are definitely music lovers with...