Club It Part 1

Club It
Club It is the latest night club around town, which is owned by Ruben Keys and Lisa Tejada. This newly remodeled club now has new high ceilings, high-energy lighting provides a fun and energetic atmosphere, with a 600 square foot dance floor, and everyone is invited. As stated in their mission statement “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (Wiley Higher Education,2006, Para 1). During college both Lisa, and Ruben have had the opportunity to learn about the nightclub operations though their music experience, since than it has been their dream to own a nightclub their own, with their degrees in Business Administration. Today Club It’s primary clientele consists of college students, tourist, and young professionals.   This club is for all that want to wind down after a long day, week, or just wanting to escape.
Club IT has potential to bring in more numbers and different types of clientele. One way for Club IT to bring in a larger verity of clientele is by using a competitive advantage strategy such as differentiation. Differentiation is a strategy that looks to use different products, services, and product features to keep an advantage over competitors and to continue to bring a larger profit to the company. In order for Club IT to use the differentiation strategy it would need to have information such as what competitors are offering to their clients such as types of music that they are offering, special themed nights, happy hour or having half priced drinks on certain nights, a ladies night, having teen night for ages 16-18 only from 6pm-10pm on a week day or over school breaks to increase revenue.  
A source of information regarding differentiation strategy is having a staff member up keeping with local competitors, and knowing what the clientele is wanting at a night club. What type of music they...