Circu de Solil


In 1984, Guy Laliberte and Gilles Ste-Croix   with skills in stilt-walking, along with some performers founded Le club de Talons Hauts, and began street performances where   they managed into an organized performing troupe. To raise funds for this purpose, Ste-Croix stilt-walked between Baie-Saint-Paul and Quebec City. This attracted the attention of the Quebec Government and it provided the club with the necessary funds of 1.5 million to continue. Following that The Cirque du Soliel was born.
After a difficult start in 1987 they come across the success and never looked back .The company was successful in creating a new form of art by combining circus art, theater and ballet. Subsequently, Cirque also introduced its line of apparel and accessories. About 85 percent of Cirque's revenues were from the sale of show tickets and the rest from the sale of audios, videos, books, and licensing agreements for products like T-shirts, jewelry, hats, shoes, masks etc. Apart from touring and permanent shows in places like Las Vegas, Orlando, and Walt Disney World, Cirque had also produced a number of movies and television shows.
From a group of street performers working in a small town near Quebec in 1984, Cirque du Soleil is now a major organization providing high-quality artistic entertainment around the world. The company, with its international headquarters in Montreal, Canada, has 4,000 employees in over 40 countries, including 1,000 artists.
Cirque du Soleil has brought wonder and delight to almost 90 million
spectators in over 200 cities on five continents. The cirque has been an unqualified financial success.

General environment analysis--
Till August 2007, Cirque's estimated revenues for the year were more than US$ 600 million with over a dozen shows running across the world at any point of time.
Every show presented by Cirque, was based on a central theme with a supporting storyline, amalgamating different circus styles from across the world....