China Liquor Brewing Industry

Bharat Book Bureau provides the report, on “China Liquor Brewing Industry”. This Report on Development Opportunity and Driving Forces Faced by Liquor Industry in China. announces a report on “China Liquor Brewing Industry”.   This Report sense of health of residents is enhanced with the improvement of living standards.

Liquor is a kind of distilled spirit brewed by cooking, saccharification, fermentation and distillation with cereals as the main raw material and daqu, xiaoqu or bran as the saccharifying ferment. Strictly, blending liquor mixed by edible alcohol and flavors is not considered to be exact liquor but alcoholic beverages.

According to the national standards in China, distilled spirit is divided into liquor and other distilled spirits. Liquor is classified into three kinds in China, including solid-state fermentation, solid-liquid combination method and liquid-state. In addition, liquor can be classified by other methods such as fragrance and alcohol content degree, etc.

The major consumer group of liquor by age is middle-aged and old male (over 45) in China. Most teenagers and adults favor mild wine such as wine and beer. In catering industry, the major consumption subject are restaurants such as Chinese restaurants and large stalls, while liquor is relatively less consumed in Western restaurants, fast food restaurants and bars. In different regions, generally low and mid-end wine is sold in rural and remote towns, while high-end wine and part of mid-end wine are sold in cities, which is determined by purchasing power to certain extent.

Well-known enterprises in China liquor market include Kweichow Moutai, Wuliangye, Yanghe Brewery Joint-Stock, Lu Zhou Lao Jiao and Shunxin Agriculture, etc. However, research, the total market share of top5 liquor brewing enterprises in China was less than 14% in 2015. On the one hand, hundreds...