AO2 Task 2
What is motivation?
Motivation may stem from personal interest such as keeping safe or from external factors such as praise and reward.
Different theories have been suggested for motivating employees. Pay is considered a primary motivator. Other motivating factors include:
  * appreciation of hard work
  * a sense of achievement
  * responsibility and empowerment
  * opportunity for advancement
  * a sense of challenge and enjoyment.

How is motivation important in retail industry like Tesco?
Retailing is a dynamic industry, consisting of activities such as food, fashion, consumer goods, financial services and leisure, which is growing at an exponential rate. To stay competitive in this globalized world, retailers should be able to launch products and promotions quickly and provide enhanced customer service. In an industry notorious for high turnover, retailers are faced with the challenge of hiring and retaining an effective workforce which performs efficiently and effectively towards their predetermined goals.
Motivation plays a vital role in an organisation as it is responsible in getting increased performance from employees. The greatest factor lacking amongst managers is their ability to precisely apprehend the aspects that motivate their employees. With the organisations being assessed against international standards as an outcome of globalisation, workforce diversity and benchmarking, various organisations including retail organisations are keen to conceive as to how they can motivate employees to have a competitive edge. According to Broadbridge (1999), there is a complexity of forces dictating transformations in retailing employment.
As competition in UK retail increases, retail organisations increasingly realise that the contribution of motivation and behaviour of store employees are the key aspects of competitive and business success. The success of retail firms relies on a motivated workforce. The British Retail Consortium...