1.0 Company Background
CELCOM now is known as a CELCOM AXIATA BERHAD which is currently in the mobile telecommunication services industry, is the oldest telecommunication company in Malaysia. CELCOM started its operation as STM Cellular Communications in 1988 with Fleet Group and Telekom Malaysia as shareholders. CELCOM is the Malaysian partner of the Vodafone mobile community. CELCOM current CEO, Dato’ Seri Mohammed Shazalli Ramly, has been with CELCOM since 2005. His contract expired in 2007 and has been renewed for another 3 more years. TM International has been renamed as AXIATA as part of a telecom consortium in the South – East Asia. Its Stock Exchange code is AXIATA.
Being very few companies in Malaysia, to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through ART-900 (Automatic Radio Telephone) services. The ETACS ART-900 was started using the prefix “010” and now uses dialing prefix identifier of “013” and “019” and offer digital GSM (Group Special Mobile), an originally European standard, now largely a world standard for mobile communications. Since then CELCOM quickly grew to become the largest mobile phone company in Malaysia. Competition soon sets in and several digital mobile telcos compete for market dominance. It was the age of the phenomenal growth of mobile services. The original frequency band for GSM is 900MHz, and later has extended to 1800MHz to cater for much wider bandwidth requirements.

2.0 Products or Services
Through the Mobile Numbering Portability by the Malaysian Communications and Multimedia Commission, CELCOM aprovides Virtual Mobile Operator services and rural communications services using CDMA Technology and Satellite Phone. CELCOM is one of the 3G service providers currently operating in Malaysia other than by Maxis Communications and DiGi Telecommunications. It is also has the widest 3G & HSDPA coverage in the country of 25 million people. CELCOM's 3G services was...