Case Study
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Case Study
7/11 and Mini Stop Franchise foods in Lucena City Comparing two Company in making Management Information System
By
Javier
Dimalaluan
April 8, 2015
Table of Contents
Executive Summary…………………………………………………………………...I
Introduction…………………………………………………………………………………...II
Problem Statements………………………………………………………………………III
Analysis of Case Data…………………………………………………………………..IV
Target Market/Business Profile…………………………………………….......V
Key Issues/Goals………………………………………………………………..VI
Recommendations……………………………………………………………………..VII
Decision Criteria……………………………………………………………........a
Data Analysis…………………………………………………………………......b
Justification/Predicted Outcome……………………………………….…..c
Comparative analysis……………………………………………………VIII
Uniqueness of each business establishment…………………………………1
Differences of two Business……………………………………………….......2
Identification of Management Information System……………...3
Discussion of Several Alternative Solutions……………………………………….IX
Conclusion…………………………………………………………………………….……X
Recommendation……………………………………………………………………….XI
Executive Summary
Introduction
Problem Statement
Analysis of Case Data
Target Market/Business Profile
The Mini Stop is targeting to remove market leader 7-Eleven in the next two to three years, the market place their targeting is in urban place. MINISTOP Philippines continues to develop products that cater to the Filipino palate in terms of variety and affordability, while putting a premium on quality and freshness.
MINISTOP sets high standards of quality for all its products and strives to maintain its diverse product line to address varying consumer preferences. MINISTOP values its commitment to a customer focused management, giving it a competitive edge in the growing convenience store industry in the Philippines.
The marketing strategy of 7/11 is higher than to other convenience store. The 7/11’s target market is also in urban place.
7/11 or the Philippine Seven Corporation (“PSC”) was registered...
7/11 and Mini Stop Franchise foods in Lucena City Comparing two Company in making Management Information System
By
Javier
Dimalaluan
April 8, 2015
Table of Contents
Executive Summary…………………………………………………………………...I
Introduction…………………………………………………………………………………...II
Problem Statements………………………………………………………………………III
Analysis of Case Data…………………………………………………………………..IV
Target Market/Business Profile…………………………………………….......V
Key Issues/Goals………………………………………………………………..VI
Recommendations……………………………………………………………………..VII
Decision Criteria……………………………………………………………........a
Data Analysis…………………………………………………………………......b
Justification/Predicted Outcome……………………………………….…..c
Comparative analysis……………………………………………………VIII
Uniqueness of each business establishment…………………………………1
Differences of two Business……………………………………………….......2
Identification of Management Information System……………...3
Discussion of Several Alternative Solutions……………………………………….IX
Conclusion…………………………………………………………………………….……X
Recommendation……………………………………………………………………….XI
Executive Summary
Introduction
Problem Statement
Analysis of Case Data
Target Market/Business Profile
The Mini Stop is targeting to remove market leader 7-Eleven in the next two to three years, the market place their targeting is in urban place. MINISTOP Philippines continues to develop products that cater to the Filipino palate in terms of variety and affordability, while putting a premium on quality and freshness.
MINISTOP sets high standards of quality for all its products and strives to maintain its diverse product line to address varying consumer preferences. MINISTOP values its commitment to a customer focused management, giving it a competitive edge in the growing convenience store industry in the Philippines.
The marketing strategy of 7/11 is higher than to other convenience store. The 7/11’s target market is also in urban place.
7/11 or the Philippine Seven Corporation (“PSC”) was registered...