Case Anylsis Elite Inc

Elite Inc |
Getting Back On Track |
FRH (Francesca Hughes) |
3/26/2011 |

The case article entitled, “Elite Inc,” describes a successful public relations firm founded in Toronto, Ontario, in 1960. Elite has just acquired a new CEO who needs to help the company reestablish employee motivation and guide its CFO to perform better and complete tasks as assigned on time. The status of the company was examined in limited detail by the article and a number of problems were exposed. This paper is based on the information provided by the article and is divided into two sections. The first section discusses two reasons for the difficulties currently confronting Elite Inc. The second section offers suggestions that would allow Elite Inc to tackle the difficulties it now faces as it successfully changes. |

Reasons Why Elite is Facing Difficulties
The multitude of problems facing Elite can be traced to two causes. The difficulties began when the distinct corporate culture changed under which the company operated. This shift highlighted shortcomings in the company’s structure and professionalism. As the company grew, the upper management disengaged from the employees and the company’s atmosphere became somewhat unpleasant. A company once praised for employee relations has become a company that’s seen as promoting employee alienation.
One belief expressed by Robert McDonald (Chairman and CFO of P & G) “Putting people in the right jobs is one of the most important jobs of the leader.” We need to get the right people on the bus and get them in the right seats on the bus. “Executive staff needs to be able to meet the needs of the company in a sufficient way. Projects had to be completed on time, documents have to be completed and filed properly and they must be able to delegate effectively. Clearly the case studies points out that CFO at Elite is have difficulties keeping up with his daily duties and is lacking in delegating projects to his team. Benson...