Case 1

Case Study, Stage 1: Business Environment Analysis

Before you begin this assignment, be sure you have read the “Hometown Deli Case Study.”

Business Environment Analysis for Hometown Deli

The Hometown Deli has been in business since 1952 and has never had a single competitor in the neighborhood.   One of your employees has heard a rumor that Wall Street Deli might be opening a store a few blocks away.   Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business.   In addition, you have decided that this is a good time to develop your strategic direction for bringing the Deli into the 21st century.  

You know that Michael Porter’s Five Forces Model is a useful tool for analyzing a business and helping to develop its strategic direction.   It is also used to aid organizations facing the challenging decision of entering a new industry or industry segment or developing a strategy for dealing with new competition. The Five Forces Model helps determine the relative forces impacting the future success of a business and includes:

Buyer Power
Supplier power
Threat of substitute products or services
Threat of new entrants
Rivalry among existing competitors
The Five Forces are fully described and discussed in the textbook, and competitive advantage is covered in Module 1.   In order to analyze the impact of a potential new competitor and develop a strategic direction, you have decided to use the Five Forces Model to analyze your Hometown Deli business.

Purpose of this Assignment

This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to a specific business, and develop a strategic direction for your business.   This assignment specifically addresses the following course outcomes to enable you to:

analyze business strategy to recognize how technology solutions enable strategic outcomes
analyze internal and external business processes to...