Can a Cusumer Have a Relationship with a Brand

The purpose of this paper is to select one brand from the three different product categories and discuss the relative important of brand, quality, distribution, and price. First, I am going to give a brief description of each brand under the product categories: Goods and Services, Goods Only, and Service Only. Then, I am going to discuss the importance of the brand, quality, distribution and price has on each of the brands. Finally, I am going to discuss if customers can have relationships with brands.
Goods and Services
Sprint Nextel is a communications service organization that offers a wide range of communications services, the most popular being their telephone and cell phone service. The company began as Brown Telephone Company in 1899. Over the next seventy years it continued to prosper, and by the 1970’s, it was considered the nation’s largest independent local telephone provider. Sprint continued their charge forward, and in 2005, Nextel and Sprint merge to create Sprint Nextel. Currently, Spring Nextel serves more than 48.8 million customers. It is recognized for being on the cutting edge of United States (U.S.) technology for things like: 4G service, data services, prepaid mobiles, and instant national and international push-to-talk capabilities.
Good Only
Honda is a Japanese based company that develops cutting edge technology and uses that technology to build everything from automobiles to lawnmowers. Its headquarters is located in Tokyo, Japan. The corporation is comprised of six major manufacturing plants, four research and development (R&D) corporations, and numerous parts manufacturing locations all over the world. Honda has three basic types of goods: vehicles, power products and technology. Under the vehicle category, Honda produces vehicles that range from economy cars to trucks, mini vans to sports cars, and gas guzzlers to economy friendly vehicles. In addition to automobiles, Honda also produces motorcycles....