Cafs Irp Start

Literature Review

My hypothesis that : Resources available to victims of AIDS are
Thoroughly helpful and have a positive effect certainly received
Positive enforcement judging by the amount of material and
Its content available to me. Below I will set out the various
Charities and their details.

(PRODUCT) Red was created to engage the private sector in the
fight against AIDS in order to deliver funding to the Global Fund
to fight AIDS, Tuberculosis and Malaria and to raise public
awareness about HIV and AIDS in Africa. Product Red is the first
initiative to bring together some of the world’s leading companies
as partners in a joint commitment to channel a percentage of
profits to assist in the fight against the AIDS pandemic. It has
become one of the largest consumer based income generating
initiatives by the private sector for an international humanitarian
cause. Product Red was an initiative begun by U2 frontman Bono
and Bobby Shriver of DATA.

As of December 2009 partnerships with American Express in the
United Kingdom, Apple, Bugaboo, Converse, Dell, Gap, Emporio
Armani, Hallmark, Starbucks, Nike, Penguin and Product Red
Events have generated more than $150 million US for the Global
Fund. Product Red money flows to six countries in Africa – Rwanda,
Swaziland, Ghana, Lesotho, Zambia and South Africa. Programmes
Are designed separately in each country and these provide antiretroviral therapy for HIV positive individuals, support HIV
Prevention, feed and educate children orphaned by AIDS and
Provide the low cost treatments needed to reduce the risk of
Transmission of HIV from mother to child. One hundred per cent
Of all Product Red contributions are used in implementing these
Programs – no overhead is taken out.

Product Red states that its main principles are:
• to expand opportunities for the people in the continent of Africa
• to respect its employees and ask its partners to do the same with their employees and the...