Business Strategic Direction
Opening a business is not easy task, but it can be very rewarding not only in profits realized but also in personal fulfillment of achieving the goals set forth in the mission statement.   A mission statement is a way of stating the basic goals of what we as a company does (our product), who our customers are, and how we can provide for those customers (University of Phoenix, 2009).  
Developing a mission statement.
    As the owner and operator of JAL Enterprises and after months of consideration, I have decided to open an Arby’s franchise.   The Arby’s Group mission statement is a combination of core values instead of just one statement (Arby’s The Good Mood Food , 2012). According to "Arby’s The Good Mood Food" (2012) these core values are:  

Dream Big
We believe in the unlimited potential that lies within all people and we are committed to providing opportunities for people to achieve their dreams.

Work Hard
We believe that hard work and front end effort are prerequisites for success.

Get it Done
We believe that achieving positive results is the key to continued success for everyone.

Play Fair
We believe that winning teams play by the Golden Rule. We treat our customers, business partners and team as they want to be treated - with respect.

Have Fun
We believe that life is meant to be enjoyed. Success comes more quickly by having fun while working toward our objectives.

Make A Difference
We believe that as a company and as individuals we have the responsibility to improve the quality of life for our employees and communities.

    Their vision is “To provide an exceptional dining experience that satisfies our guests’ grown-up tastes by being a ‘Cut-Above’ in everything we do” (Arby’s The Good Mood Food, 2012). As the owner of a franchise, I will align myself to the company mission and vision statement.
I also have a vision and mission statement for my company outside of the parent company. My...