McDonald’s maintains its position as the top player in the global fast food restaurant industry through strategies that address the internal and external factors in this SWOT analysis. The SWOT analysis framework identifies the most relevant internal and external business factors that determine the firm’s success. McDonald’s uses a variety of strategies to deal with these factors. However, the company faces considerable issues based on emerging conditions in the global market. This SWOT analysis points out the most pressing concerns that McDonald’s must address to keep its leadership in the industry.
This SWOT analysis of McDonald’s Corporation shows that the company must address diversification and process flexibility, as well as expansion and innovation.
McDonald’s Strengths (Internal Strategic Factors)
McDonald’s strengths make it a leading contender in the fast food restaurant market. This aspect of the SWOT analysis shows the internal strategic factors that contribute to organizational viability. McDonald’s main strengths are as follows:
1. Strong brand image
2. Moderate market diversification
3. Standardized processes
McDonald’s has a brand image that makes the business competitively strong. Another major strength is market diversification based on the firm’s presence in most regions around the world. This factor reduces market-based risks. In addition, McDonald’s has a comprehensive system of standardized processes, which is a strength that contributes to business efficiency and product consistency. This aspect of McDonald’s SWOT analysis shows that the company has the capability to maintain effective operations.
McDonald’s Weaknesses (Internal Strategic Factors)
McDonald’s weaknesses are linked to the company’s market focus, products and processes. This aspect of the SWOT analysis indicates the internal strategic factors that limit firm performance. McDonald’s main weaknesses are as follows:
1. Limited process flexibility
2. Low product...