Business to Consumer Website It Review


According to the L.L. Bean Company website,, is a business to consumer site.   The mission of L.L. Bean is to provide superior service and excellent products.     According to the website, the mission statement, also known as L.L.’s Golden Rule, created by Leon Leonwood Bean is as follows:

      “Sell good merchandise at a reasonable price; treat your customers like you would your friends, and the business will take care of itself.   L.L. Bean also feels that it stand out as a benchmark for customer service.

There URL for its corporate website is


The main purpose of the L.L. Bean website is to sell the company products to customers throughout the world.   The products available are;   men’s, women’s, and kid’s wear, footwear, outdoor gear, hunting & fishing, luggage, home, and sale items.   The E-business model is business to customer (B2C).   The L.L. Bean website ( provides company information regarding:

    • customer service,
    • retail stores,
    • international business,
    • outdoor adventures,
    • distribution,
    • Manufacturing

The functions that are available on the L.L.Bean site include the following:

Shipping and Returns
    • Shipping information
    • Easy returns
    • Purchase history order tracking
    • About free shipping
Shopping Services
    • Gift card balance
    • Size chart
    • International help
    • Now accepting PayPal
More Ways to Shop
    • Retail stores & outlets
    • Corporate clothing & gifts
    • Catalogs
    • Mobile
L.L. Bean Visa Card
    • Apply now
    • Coupon lookup
    • Make a payment
    • Store your card for checkout
More to Explore
    • Videos
    • Share your story
    • As seen in
    • Guide to the outdoors
    • Park search
    • Outdoor discovery schools
About L.L....