Business Research Methods Part Ii

Business Research Methods Part II
Beginning in 2008, Chrysler LLC’s financial situation reached the point where bankruptcy seemed the only viable option for the company. A sharp decline in sales coupled with a struggling economy put Chrysler on the brink of financial collapse. In early spring of 2009, the company had no choice but to file for bankruptcy. This paper will focus on the research data collection along with the collection method. In addition, the paper will include a list of questions given to researchers as well as the classification of data presented.
The null hypothesis for this experiment is: Decreased sales led to Chrysler’s bankruptcy. The alternative hypothesis for this study is: Decreased sales did not lead to Chrysler’s bankruptcy. In order to address the hypotheses, data gathered from publicly available sources replaces the need for new primary research. The resulting data will assess the potential impact of the different influences and their importance.
The research will adopt a quantitative approach with the identification of relevant statistics used to assess the sales performance of Chrysler. By using existing sources for the collection of data, the methodology will bring the data together to determine any correlation or patterns between the different influences. One or more of the following factors influenced Chrysler’s decreases in sales: decreased vehicle production, increased fuel costs, higher unemployment rates.
The questionnaire acts as a guide for researchers to use in order to get them to collect data related only to the factors listed above. Since different companies throughout the years have owned Chrysler, viewing annual reports for production amounts proved difficult. Instead, the team chose to concentrate on the number of cars sold as an alternate means of collecting the information. Comparing the number of cars sold by Chrysler to the total amount of cars sold in the US is another way to gather data...