Business Research Methods Part Ii

Business Research Methods, Part II
October 1, 2012

Target Corporation is the second largest discount retailer in the United States but they are making daily strides to gain momentum on the number one, Walmart. There are many problem areas that create deficiencies with customer satisfaction. The Research Design will be used in
conjunction with the data collection method, a survey. A well-crafted survey will serve the
purpose of gathering information from a target group of individuals with the desired purpose
of answering the hypothesis. The Survey method of collecting data ensures a professional level
of validity the study, while not allowing open ended questions. With the organizations growth,
research is needed to determine the customer’s satisfaction during the last shopping experience at
Target. Even though Target always receive rave reviews, there is room for improvement, proven
with recent data. In the following, the sample design , survey method of collecting data, and a
rating system will be used to maintain the validity of the data.
The purpose of this survey is for Target to gain information of Customer Satisfaction of the last visit to Target.
Customer Satisfaction Survey

|Within the last month, how many times did you shop at Target?                                                                                 |
|                                                                                                                                               |
|Never           1-5           5-10           10 or more                                                                                           |
|What was the primary reason for shopping at Target?                                                                                           |
|                                                                                                                                               |
|Please indicate your...