Business Management Essay

Unit 2 Individual Project
Stephany Duarte
Advanced Entrepreneurship

As a product manager for Triangle Solutions I decided to branch out and create a new product line. The product line that I decided to create is a clothing line for obese children. Children that are obese have many disadvantages when compared to children that are not. It is not only due to the fact of their health but also because most parents struggle to find clothing that fit them. In order to fit the child’s oversized waist the parent has to buy a size of clothing for a much older child or even go into adult sizes and this means that the pants are way too long and either have to be tailored or rolled up. The children are often times teased due to clothing not being cool, in style, or fitting properly.
According to the centers for disease control and prevention, childhood obesity has gone up allot in the past 30 years. Although you can look at genetics, stress, environment, or behavior obese children overall is due to too many calories consumed and not enough calories burned up. In 1980 only 6.5% of children between the ages of six and eleven were considered to be overweight. Since then the National average of obese children has grown over 20% with no signs of stopping unless parents, schools, and the media become involved. Kids that are overweight also have a greater chance of developing low self esteem and become socially isolated. This could also cause our children to have a decreased life expectancy than children of previous generations (The national average of obesity in children).
Now with all this being said there is definitely a market out there for parents who want their children to look just the same as all the other children. Developing a clothing line that is trendy and what all the kids are wearing the obese child will feel more at ease and feel like they finally fit in. At a 30% National average that is a huge market because it is estimated to be about 6 million overweight...