Business Adm

“Walt-Mart & Artisserie Bakery”

Professor: Dr. Rob Brown
Business Administration Capstone BUS 499, Section 058VA016-1128-001
November, 2012
Strayer University.

Wal-Mart Stores, Inc. is not only the largest retailer in the world; it now also ranks as the largest corporation in the world. Wal-Mart also operates Bodegas discount stores, Suburbia’s specialty department stores, Superamas supermarkets, and VIPs restaurants. In addition, the company runs Todo Dias supermarkets in Brazil, Neighborhood Markets supermarkets in China, ASDA combined grocery and apparel stores in the United Kingdom, and Amigo supermarkets in Puerto Rico. Wal-Mart also holds a 36 percent stake in The Seiyu, Ltd., and a leading Japanese retailer. In all, more than one-quarter of Wal-Mart's stores are located outside the United States, and international operations generate about 18.5 percent of total revenues. The heirs of founder Samuel Walton continue to own about a 38 percent interest in the company. (International Directory of Company Histories, 2004).   In the case of Artisserie Bakery is a pastry retail company, is a family business that produces pastries and cakes located in NJ is very popular for the French pastries for all occasions (birthdays, weddings, holidays, special days). This family company operates only inside of NJ with the goal to grow with the pass of the time over the country. Both companies apply strategies to survive in the market and get good revenues over the competition by satisfying the customer’s needs.

Evaluation of the strategy that led to the merger or acquisition

Wal-Mart's "good concept" involved huge stores offering customers a wide variety of name-brand goods at deep discounts that were part of an "everyday low prices" strategy. Walton was able to keep prices low and still turn a profit through sales volume as well as an uncommon marketing strategy. Wal-Mart's advertising costs generally amounted to one-third that of other discount chains;...