Burgeoning Use of Smartphones to Drive Smartphone Applications Market to Unprecedented Heights

Apps are a characteristic feature of modern smartphones that the first cellphones were deficient of. Similar to a computer that has a range of programs, smartphone applications range from work to play, exceedingly simple to highly elaborate, free to paid. Smartphone application makers seek to target each and every need of a smartphone user, leading to a practically limitless scope for the expansion of the smartphone applications market.

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Today, apps are a basic feature of smartphones, with all smartphones installed with a range of built-in apps. Although some specific-function apps vary from phone to phone, some of the basic apps always included in smartphones are an app to check email, an app to take notes, a Web browsing app, and other such fundamental connectivity utilities.

Built-in apps have two distinct features. Firstly, these are inherently included in the phone, and secondly, users usually do not have the right to delete them. Due to the considerable number of built-in apps in many phones, some of which the user may never use, the phone’s storage may be insufficient for the user. This has led to the term ‘bloatware’, meaning unwanted factory-installed apps. Eliminating the amount of bloatware has thus become an agenda for many smartphone makers.

Developing Economies Lead Demand from Global Smartphone Applications Market

Beyond built-in apps, many apps need to be downloaded from the internet. Whilst for iPhones, apps can be downloaded from the App Store, the Google Play Store is the place for downloading apps for Android phones, although Android also supports apps that have been installed from other websites.

Many apps are completely free, with their revenue mainly coming from paid ads. Paid apps also often have trial or permanently free versions with limited functionality. To offer an alternative to these two customary options...