Brenda Villanueva
period 2
Going for the look but risking discrimination
Abercrombie is setting a bad example for America and what people should look like. I think Abercrombie has messed up values. You cannot hire someone based only on there looks ,everyone has a chance of getting any job regardless of how they look nor their race. In fact that stores like Abercrombie And Fitch to L'oreal Cosmetics, Mac Cosmetics and Hollister Co all use the same marketing strategies, and it’s very wrong. These companies only hire workers who are “simply good looking” in order to increase their business. I did not agree with Lennox and Cohen’s argument because his argument disregards criteria such as one’s intelligence and experience. Company such as Abercrombie, hired workers based on their appearances, is setting a bad example for America. Their workers, especially their models, do not portray the image of true Americans. Not all Americans are skinny have six-pack.
In the society we all live in today, where outside beauty is emphasized more than inner beauty, businesses have realized how to utilize that view to their own benefit. They have looked at trends and realized that it is profitable to hire those with outer beauty. However, since certain businesses are only hiring certain ethnicity in order to project that image, it has been questioned whether these businesses are discriminating. In the article, Going for the Look, but Risking Discrimination, it says that " hiring attractive people is not necessarily illegal, but discriminating on the basis of age, sex, and ethnicity is." The companies cannot help it that only certain types of people fit their marketing image and their hiring strategies are not exactly discrimination because they have nothing else against other people except that they aren't selling material. Although it might be seen as discrimination in only hiring certain types of peoples, I agree with Cohen that it is a smart move to hire based on image...