SWOT, PESTEL and Porter’s 5 Forces analyses of Bloomberg
(2012, 3018 words)

This paper looks at Bloomberg, a leading business news corporation based in the US. It assesses the business environment in which Bloomberg is working with the help of the PESTEL analysis, in addition, the presence of substitutes for business news sources in the market (Porter’s Five Forces analysis). Finally, a SWOT analysis is made to highlight the strengths of the company along with its weaknesses and to address the available opportunities and threats that the company may encounter during its operations.
Bloomberg, SWOT; PESTEL; Porter’s Five Forces

SWOT, PESTEL, Porter’s 5 Forces and Value Chain

Company Overview
Bloomberg L.P is a business news corporation based in the United States of America. The company headquarters are located in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1982 with his business partners Duncan MacMillan, Merrill Lynch and Thomas Secunda (Bloomberg, 2010). The company runs a business news agency, radio station, website and a business TV channel and prints a business newspaper named Businessweek. It provides financial services, asset management services and stock exchange updates to its subscribers, viewers and associated financial institutes. It holds around one third of the international financial data market. Bloomberg is a private company and does not show its profit and revenue statement publically. However, in 2009, Bloomberg L.P received $6.25 billion revenue from this $16 billion financial industry (The New York Times, 2009).
Since the 1990s, Bloomberg has secured a strong position in Wall Street due to its fast and authentic messaging services informing investors about the securities' prices and market trends. The Wall Street investment gurus consider Bloomberg’s stock market graphs before investing in any portfolio or long-term financial products. The company generates more than 85 per cent of its revenues...