Baby Food in Canada Market Growth & Trends Up to 2016: Radiant Insights, Inc

Baby Food in Canada By Radiant Insights


Overall consumption of baby food fell by 6.5% between 2009 and 2015. Although the number of babies born has remained fairly stable, demand for milks has been held back by a rise in the proportion of mother's breastfeeding and the duration of breastfeeding. Ethical consumption is increasingly important to Canadian consumers. Environmental and social awareness is having a growing impact on sub-trends, such as buying locally sourced products. 75% of consumers said that they have made an effort to buy local or Canadian-made products recently.

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Key Findings
- Overall, the Baby Food market has increased by just 9.9% in terms of value in 2015, while sales in volume terms have declined by 6.5%.

- Baby milks account for 63.6% of value sales of baby food, well ahead of wet meals (24.2%)and cereals/finger foods (11.4%).

- Nestlé continues to lead the market, although its share has fallen by around three percentage points since 2012 due to its almost total withdrawal from wet meals.

- By 2021, the Canadian baby food market is forecast to achieve an increase sales by 25.6% compared with 2015, helped by a gradually increasing number of births.

“Baby Food in Canada” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Canada market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and...