Baby Bath Products Market Growth, Trends and Forecast

Technavio Announces the Publication of its Research Report – Global Baby Bath Products Market 2016-2020

Technavio recognizes the following companies as the key players in the global baby bath products market: Beiersdorf, Chicco, Johnson & Johnson, Mamas and Papas, and Pigeon.
Other Prominent Vendors in the market are: 4moms, Baby Trends, Brevi, Burt's Bees, California Baby, Earth Mama Baby Angel, Fisher-Price, Galderma, Himalaya, Mothercare, Mustela, Noodle and Boo, PZ Cussons, Sebapharma, Unilever, and Weleda.
Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be the availability of multifunctional baby bath products. The growing market for baby personal care products has led key vendors to constantly innovate in terms of product offerings and packaging. Adding to this is the constant demand for upgrading products according to market requirements, which will not only help build brand appeal and loyalty among consumers but also increase the consumer base for the vendor. Hipp Baby, based in Austria, offers its Liquid Soap product in a bottle shaped in the form of a duck that looks like a toy to appeal to younger consumers. The brand was able to create an identifiable brand image for the product through its distinctive shape, texture, and visual packaging elements.”

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According to the report, one of the key drivers for market growth will be the growing demand for natural and organic baby bath soaps and shampoos. The demand for natural ingredients in baby soaps and shampoos is growing. Consumers are now aware of problems caused by synthetic products and are more vocal about their desire to use organic products that are free from harmful toxins or parabens. Consumers prefer natural and organic soaps and washes, as these products are perceived as safer than those that use...