Automobile Industry in Uk

The automobile Industry in UK is best known for cars like Aston Martin, Bentley, Daimler, Jaguar, Land Rover,   MG, Mini, Morgan and Rolls-Royce. The Volume car manufacturers with a major presence in the UK include Honda, Nissan and Toyota .
The history of UK automobile industry dates back to the 19th century. By the 1950s the UK was the second-largest manufacturer of cars in the world (after the United States) and the largest exporter. However, in subsequent decades the industry experienced considerably lower growth than competitor nations such as France, Germany and Japan. Many British Car Companies have been acquired by foreign companies including BMW,TATA and Volkswagen Group.
Strong business strategies are built on good business decision. Success depends on whether management has solid understanding of the micro environment, the industry in which it operates.
Any business’s overall vision is to become not only the market leader in one segment but have presence in most of the segments thereby catering to all groups of customers. To achieve this it is important to identify the boundaries and recognise industry limits because different countries having different external environment factors which determinates its boundaries and limits. The modern strategic tools like SWOT Analysis, PESTLE and PORTER’s 5 force model do help in identifying the key drivers of change that can be used to predict the scenarios for the future
The SWOT Analysis stands for Strengths, Weaknesses, Opportunity and Threats.
  * The Automobile Industry in UK has high position in terms of branding due to fleet of luxurious vehicles.
  * UK has qualified labour force which gives a distinctive competitive advantage.
  * Access to advanced technology, which gives it a distinctive edge in its design and product quality.
  * Having a strong supply chain management.
  * The low cost of its...