Australia Baby Food Market Size, Growth, Market Profile, Strategic Insights and Future Outlook

Australia Baby Food Market Share, Size, Strategic Insights and
Future Outlook by Radiant Insights
The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen,
restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the
cereals and snacks sector in particular proving dynamic with an overall increase of 100%. Milks represent the
largest proportion of baby food sales, accounting for 45% of volume in 2015. Wet meals, on the other hand, have
seen a decline in their share since a peak in 2011, and in 2015 accounted for 29% of retail sales. Drinks have never
been very popular and have lost further share over the past few years, with the result that in 2015 they claimed
under 1% of retail sales.
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Key Findings
-In 2015, the value of the Australian baby food market represented an increase of 31.7% since 2009. By contrast,
overall consumption of baby food rose by just 1% between 2009 and 2015.
-Milks represent the largest proportion of baby food sales, accounting for 57% of overall value in 2015. Cereals and
snacks increased their value share of the market from 9% in 2009 to 13%.
-The Australian market in 2016 presents a quite different manufacturer profile from 2009. Established players such
as Heinz, Nestle, and Wyeth (now Aspen) have seen their shares slide, while regional brands, including a2
Platinum, Rafferty's Garden (Cussons), and Bellamy's Organic, have experienced rapid increases in their shares.
-The distribution of baby milks in Australia has completely changed during the past two decades, with the grocery
channel overtaking pharmacies as the main sales outlet. By 2015, pharmacies' share had dropped to an estimated
"Baby Food in Australia" is an analytical report by Canadean which provides extensive and highly detailed...