Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
117 Page Report
Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast
Cereals Market’s Growth, TMR Says
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Breakfast Cereals Market
A quick look at the 2012 data provided by the NPD Group’s National Eating Trends database reveals the
high level of penetration of the breakfast cereals market in developed countries, especially the U.S. U.S.
households are exposed to a large variety of breakfast cereals, making innovation the need of the hour.
Most cereal makers are resorting to link whole grain products to either health organizations or recognized
wellness/fitness programs. Women show a much higher inclination towards healthy breakfast cereals, while
children till the age of 12 lean heavily towards pre-sweetened breakfast cereal.
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Cereal makers are also trying to battle rising concerns over the rate of childhood obesity by promoting
their sugary cereal products more as snacks than daily breakfast foods. The massive link between children
and breakfast cereals has put the companies in a position to heed the consumers’ appeals to incorporate
healthier options into their breakfast requirements. At the same time, many companies are beginning to
recognize the potency of a nostalgic connection that adults may have with popular cereals, and are looking
to capitalize on it by reintroducing the foods in their vintage packaging.
The consumer trends and manufacturer promotion tactics paint a colorful...