Anti-Counterfeit Beverage Packaging Market - Global Industry Analysis, Growth, Trends, and Forecast 2016 – 2024

Counterfeiting is globally affecting the beverage industry, resulting into innumerable tangible and intangible losses for the players operating in the industry. It affects the revenue of companies along with the end-users of their products. Beverages industries are continuously taking steps to fight counterfeiting in their supply chain as it seriously affects their sales revenue. Besides, lower quality of counterfeit products affects the brand image of the company and also results in health issues among consumers. Forged packaging products are so well industrialised that it becomes impossible to trace them through regular inspection and, thus, such counterfeit beverage products make entry into the retail market. With their poor product quality, they pose severe concerns related to the consumers’ health safety, and consequently lead to the deterioration of the brand image of the affected company.

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Counterfeiting affects the gross revenue of the company and causes immense long term damage to its credibility. Every year, significant amount of losses are incurred by the operating players due to the usage and sale of counterfeit products in the global beverages industry.

The anti-counterfeit beverage packaging technology has emerged as an efficient solution for detecting counterfeit beverage products globally. The beverages industry to get severely affected by counterfeit products as these products are easily available in the local market. Due to rapid surge in the number of beverage counterfeit products, the anti-counterfeit beverage packaging market is expected to witness a significant growth over the forecast period of 2016-2024.

The global anti-counterfeit beverage packaging market is projected to become a multi-billion industry, by end of 2024. Several easy-to-work and efficient-in-functioning innovative technologies for validating the...