Analyse the Perception of Asian Customers in Selecting Hilton London Metropole Hotel

Name :           Sudhakar Arunachalam

Address :     35 Rosebery avenue manor park E12 6PY

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Analyse the perception of Asian customers in selecting Hilton London Metropole Hotel

Analyse the perception of Asian customers in selecting Hilton London Metropole Hotel, and the attributes which attracts Asian customers to the hotel with the perception and expectations of customers and staff.  

To analyse the attributes which attract Asian customers to Hilton Hotel.
To evaluate the perception of Asian customers towards the attributes of Hilton Hotel.
To analyse the expectations of Asian customers from the staff at Hilton Hotel.


The attributes which have direct influence on the process of selection can be known as determinant indicators which can arouse customers’ towards the intention of purchase and from differentiating against the offerings of the competitors(Alpert, 1971). The facilities and services offered by hotel attributes are the features which lead consumers for choosing one service over the other(Lewis, 1983). Wuest et al. (1996) defined the perception of hotel attributes as the degree to which travellers seek various facilities and services which are important for the satisfaction of the customers. Atkinson (1988) noticed that cleanliness of the hotel later followed by security and safety, value of money for accommodation, helpfulness and courtesy of staff were seen to be the top attributes for customers while selecting the hotel. Wilensky and Buttle (1988) stated that the physical attractiveness, personal services, opportunity for relaxation, service standards, appealing prestige and the value for money were evaluated by travellers in a significant manner.

The surveys conducted by Ananth et al. (1992) where 510 travellers were asked to rate important attributes of 57hotel for their...