Aeon Swot Analysis

UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
FACULTY OF BUSINESS AND FINANCE (FBF)
FACULTY OF INFORMATION COMMUNICATION AND TECHNOLOGY (FICT)
FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM)
Unit Plan
1.

Unit Code &
Unit Title:

UBTM1013/UKTM1013 Principles of Marketing

2.

Course of
Study:

Bachelor of Commerce (Hons) Accounting
Bachelor of Business Administration (Hons)
Bachelor of Business Administration (Hons) Banking and Finance
Bachelor of Business Administration (Hons) Entrepreneurship
Bachelor of Economics (Hons) Financial Economics
Bachelor of Marketing (Hons)
Bachelor of Information Systems (Hons) Business Information Systems
Bachelor of Information Systems (Hons) Information Systems Engineering
Bachelor of Accounting (Hons)
Bachelor of Economics (Hons) Global Economics

3.

Year of
Study:
Year and
Semester:

Year One, Year Two

5.

Credit Hour:

3 credit hours

6.

Lecturing
hours and
Tutoring
hours
Lecturer:

4.0 hours lecture per week for the duration of 7 weeks
3.0 hours tutorial per week for the duration of 7 weeks

4.

7.

201510

Lead Lecturer (Faculty of Business and Finance)
Mr. Choy Johnn Yee
choyjy@utar.edu.my
Co-Lecturer (Faculty of Business and Finance)
Mr. Teo Aik Chuan
teoac@utar.edu.my
Co-Lecturer (Faculty of Accountancy and Management)
Ms. Yeong Wai Mun
yeongwm@utar.edu.my

8.

Tutor:

Faculty of Business and Finance (FBF):
Ms. Loo Siat Ching (loosc@utar.edu.my)
Dr. Chen, I-Chi (chenic@utar.edu.my)
Mr. Choy Johnn Yee (choyjy@utar.edu.my)
Dr. Foo Lee Hoon (foolh@utar.edu.my)
Mr. Garry Tan Wei Han (tanwh@utar.edu.my)
Dr. Gengeswari a/p Krishnapillai (gengeswarik@utar.edu.my)
Ms. Lam Siew Yong (lamsy@utar.edu.my)

Unit Plan of UBTM1013/UKTM1013 Principles of Marketing October 2015

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Puan Sharmeela Banu Binti Syed AbuThahir (sharmeelas@utar.edu.my)
Ms. Sim Jia Jia (simjj@utar.edu.my)
Ms. Tan Mom Zee (tanmz@utar.edu.my)
Mr. Teo Aik Chuan (teoac@utar.edu.my)...