William Gagan
Mr. Hoskins
English 51
26 September 2006
Sickness of the Mind
      Today’s advertising tactics are subliminally polluting our minds. They are crude misleading and devious ways to get into a consumers mindset. They seduce the ordinary consumer into believing that they need a certain product. And when consumers give in they are essentially losing themselves, giving up their own individuality and becoming clones, inspiring mass conformity that’s actually being masked as diversity. Ours mind have certainly become an implicit dumping ground of pollutants, distorted images, manipulative ads and so forth. Well-known authors such as Douglass Rushkoff, Peter Belmonte, Damien Cave and William Lutz have written articles that address these concerns towards advertising. As well as Adbusters, a non-profit magazine which is truly concerned about the “erosion of our physical and cultural environments by commercial forces”.
      Rushkoff is a columnists and writer who analyzes about the way one shares and influences others values. In his essay “A Brand by Any Other Name,” he writes about how brands depend on image, how they project and promote their merchandise and how while consumers think that they are admissible to advertising, they are essentially being lost in striving to “brand” themselves. Rushkoff mentions a phenomenon which he sees as, “a psychophysical response to the overwhelming sensory data in a self-contained consumer environment.” I have come to agree with him. A man named Victor Gruen is responsible; in the early 1950s he designed the first fully-enclosed mall in Southdale in Minnesota. His innovation created the “Gruen Transfer”. The shopping mall is a place where ones consumer’s mind-set slowly dwindles away and one is more likely to make impulse purchases.   Its here where the unconscious atmosphere, the bright lights with colorful radiance, the mirrored and illuminated surfaces, the   music that makes you feel content, the specific...