Advertising-Success and Failure
- Submitted by: roshv
- Views: 552
- Category: Other
- Date Submitted: 09/16/2011 08:48 AM
- Pages: 2
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ADVERTISEMENT REVIEWS:
1.1 Good Strategy Ads:
Product: Samsung Galaxy Tab 10.1
URL: http://www.youtube.com/watch?v=DMW7xDM-XXI&feature=related
The customer winning strategies used in this Ad could be summarized as below:
The ad seems complete in itself as it gives the complete product overview along with its features in a snapshot.
The product is portrayed being thinner, lighter and better.
Each feature when highlighted has a relevant background at that instance to make the customer understanding better.
The supporting features are also highlighted in subscripts showing the exact screen resolution and the apps that could be used to support each feature.
Product: Volkswagen Passat
URL: http://www.youtube.com/watch?v=R55e-uHQna0
The good concepts incorporated in this ad would be as under:
The ad features a pint shaped Darth Vager (a star wars character) using force when he discovers the whole new Volkswagen Passat.
It leverages the humour and unforgettable star wars score to create an emotional commercial depicting the ease of man with technology.
The ad is simple to understand with no violence and misleading information.
1:2 Bad Strategy Ads
Product: Pepsi
URL: http://www.youtube.com/watch?v=40DykbPa4Lc&NR=1
The ad fails to have a well executed strategy due to the following reasons:
The ad shows the rejuvenating effects of the product Pepsi yet portrays violence and daring acts which could mislead the younger generation.
Some acts shown are thrilling but when practised in real especially by children could prove fatal.
Product: Tata Tea
URL: http://www.youtube.com/watch?v=YK26IH0dIPg
The bad strategies used in this ad could be summarized as below:
The ad highlights corruption yet promotes it creating an idea how to approach someone to bribe them.
The spot feature highlights that the person who wants to...
1.1 Good Strategy Ads:
Product: Samsung Galaxy Tab 10.1
URL: http://www.youtube.com/watch?v=DMW7xDM-XXI&feature=related
The customer winning strategies used in this Ad could be summarized as below:
The ad seems complete in itself as it gives the complete product overview along with its features in a snapshot.
The product is portrayed being thinner, lighter and better.
Each feature when highlighted has a relevant background at that instance to make the customer understanding better.
The supporting features are also highlighted in subscripts showing the exact screen resolution and the apps that could be used to support each feature.
Product: Volkswagen Passat
URL: http://www.youtube.com/watch?v=R55e-uHQna0
The good concepts incorporated in this ad would be as under:
The ad features a pint shaped Darth Vager (a star wars character) using force when he discovers the whole new Volkswagen Passat.
It leverages the humour and unforgettable star wars score to create an emotional commercial depicting the ease of man with technology.
The ad is simple to understand with no violence and misleading information.
1:2 Bad Strategy Ads
Product: Pepsi
URL: http://www.youtube.com/watch?v=40DykbPa4Lc&NR=1
The ad fails to have a well executed strategy due to the following reasons:
The ad shows the rejuvenating effects of the product Pepsi yet portrays violence and daring acts which could mislead the younger generation.
Some acts shown are thrilling but when practised in real especially by children could prove fatal.
Product: Tata Tea
URL: http://www.youtube.com/watch?v=YK26IH0dIPg
The bad strategies used in this ad could be summarized as below:
The ad highlights corruption yet promotes it creating an idea how to approach someone to bribe them.
The spot feature highlights that the person who wants to...