Advanced Analytics Market Share, Size, Analysis and Forecast

Technavio Announces the Publication of its Research Report – Global Advanced Analytics Market 2016-2020

Technavio recognizes the following companies as the key players in the global advanced analytics market: IBM, KNIME, Oracle, RapidMiner, SAP, and SAS Institute.
Other Prominent Vendors in the market are: Accretive Technologies, Angoss Software, Dell, FICO, HP, Information Builders, Microsoft, Microstrategy, Megaputer Intelligence, Oracle, Pegasystems, Pitney Bowes, Prognoz, Revolution Analytics, StatSoft, Tableau Software, Teradata, and Tibco Software.

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Commenting on the report, an analyst from Technavio’s team said: “Increasing demand for mobile analytics solutions will be a key trend for market growth. Employees are increasingly adopting smart devices such as smartphones and tablets. In addition, many organizations are providing work-from-home options to enhance employee mobility. This has resulted in an increase in the number of employees working from remote locations. With the increased adoption of smart devices, some vendors are launching mobile predictive and advanced analytics applications that allow end-users to maintain high-quality services on the move. The increased adoption of smart devices is likely to have a significant impact on the growth of the market during the forecast period.”

According to the report, increase in adoption of big data will be a key driver for market growth. Big data is the set of structured and unstructured data in an organization that cannot be processed using a structured database and software implementation. Organizations are collecting information related to their customer's behavior-buying pattern and web-browsing habits. This information is used to understand the behavior of customers and to make key business decisions. The adoption of advanced analytics helps organizations analyze customer...