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Corporate social responsibility of accor

Corporate Social Responsibility, in short represented as CSR has become important point of consideration for almost all the successful businesses. The basic idea of the 'CSR' is that every well established business must be socially responsible for the benefit of the society by engaging themselves in certain activities which will help to built up a positive environment within the society. Examples of such socially responsible activities include philanthropy, volunteer work, and the reduction of the environmental impact. (Baker M. 2009, Corporate Social Responsibility definition, Here in this research work, I have investigated on the CSR strategy implemented by the world famous and one of the largest hotel group 'Accor'.
Before we examine our findings on CSR of Accor, we must define the term 'Corporate Social responsibility'. Research indicates that the definition most frequently used today was first developed by Archie B. Carroll in the late 1970's with slight revisions in the 80's and 90's. This four-part definition explains that businesses should focus on four strategic areas: economic, legal, ethical and philanthropic. Economic responsibility means that a business must establish a strong bottom line before it has the ability to do any other socially responsible activities. A business that operates within the parameters of the law meets the legal responsibility requirement. To be ethically responsible, the business must do more than what the law dictates; they should do what is right and just. Finally, philanthropic activities provide the business a way to 'give back' to the society that supports them. (Carroll Archie. B, 1979).
So, we can say that, Corporate social responsibility means:
• Conducting business in an ethical way and in the interests of the wider community
• Responding positively to emerging societal priorities and expectations
• A...