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------------------------------------------------- ------------------------------------------------- INTRODUCTION TO MARKETING TABLE OF CONTENTS Title Page...
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According to this week’s reading marketing deals with identifying and meeting human and social needs (Keller and Kotler, 2006). In a diverse industry many companies produce...
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Introduction Classic Airlines is the world’s fifth largest airline, Classic Airlines, commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily...
advocate a move towards more experiential methods in the study of ... a number of marketing scenarios were ... be explained. In this paper, I argue that the main reason...
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