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had successfully expanded their business through Europe and United States. At that time IKEA decided to expand their business map to Asia, the first step is Japan...
adopts GS1 standards by Bo Raattamaa (bo.raattamaa@gs1.se) During the autumn of 2007, all of furniture giant IKEA’s warehouses worldwide and their 400 largest...
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Europe market; they should expand more to Asia market. The Asia market is a huge market and great opportunities for them to expand their market. Second, IKEA...
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markets and tailoring some of its products to satisfy local markets. Recommendation: IKEA should preform detailed market research and studies of individual market...
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cargo de un cliente. Se elaboran planes de marketing, se predefinen las modalidades de la campaña de marketing, preferencias en cuanto a canales y planes de trato al...