Television Commercial Schedule

Print Advertisement Production schedule – GHD Hair Straightener.

Advertisement for GHD hair stylers features Singer Katy Perry who is known for repopularising 1950s hairstyles. Katy is shot in glamorous 1950s attire in a retro bedroom setting. By-line “Sleeping beauty woke up in the fifties when locks were as glamorous as the frocks” advertises the limited edition ‘iconic eras’ range of GHD styler sets with styler and bag.

Action | Key Players | Weeks |
Concept Phase | | Total: 7 weeks |
Client Brief received by agency, Creative brief developed for creative team. | Client, Client services, Strategic Planner, Creative Director | 1 |
Creative Development, Initial concept constructed, Contract Katy Perry for advertisement. | Creative Team: Writer, Art director, Talent Booker. | 2 |
Presentation of initial concepts to client, Subsequent revision. | Client, Client services, Creative team | 2 |
Concept testing, Present revised concept to client for approval. | Creative Team, Client, Client services, Creative director. | 2 |
Pre-Production Phase | | Total: 5 weeks |
Pre Production Organisation;-Hire Photographer-Hire Producer & production company.-Source availability of hiring Katy Perry as model.-Hire space for shooting -Design and construct 1950s themed set-Select and hire wardrobing. | Creative Team, Producer, Set designer, Talent booker, Location booker. | 4 |
Pre Production Meeting and final sign off | Client, Client services, Creative team, Photographer, Producer. | 1 |
Production Phase | | Total: 1 week |
Shooting. | Producer, Photographer, Talent, Creative team, Production company | 1 |
Post Production Phase | | Total: 3 weeks |
Digital editing of image | Producer, Editor, Artistic Director. | 1 |
Presentation of rough copy | Client, Client services, Creative team, Producer. | 1 |
Finalisation, Printing, Copying and distribution. | Creative team, Producer. | 1 |

Concept Phase: 44%
Time allocated for development and...