Stroop Effect

A DEMONSTRATION OF INTERACTIONS BETWEEN AUTOMATIC AND CONTROLLED PROCESSES – REFERRED TO AS TWO PROCESS THEORIES. AND KNOWN AS THE STROOP EFFECT.

ABSTRACT
The role of automatic and controlled thought processes has been examined in this experiment employing colour related and colour neutral words.   Previous research has found that the response time is longer for thought controlled words as opposed to automatic words.     This experiment focuses on the speed of processing, clarifying previous research, and has been designed with two conditions, with one dependent variable.   The results show that there is a significant difference in time taken to consider controlled thought processes; therefore, the previous research is clarified.
INTRODUCTION
The human brain is designed to receive an infinite amount of data through sensations, perceptions and attention. In general terms it is an information processing system. This Report will focus on one aspect of attention, in particular how The Stroop Effect -   J R Stroop (1935) as cited in Edgar G 2007 p21 - impedes on attention and whether, if   an individual is given controlled   information in the first instance, this impedes on the attention time of an automatic process. Automatic processes are described as requiring less of our mental resources.   An example of throwing in a controlled process would be the recitation of a two times table which is an automatic process.   It is a simple task and should not require any depth of thought.   However, what if someone else stands in front of you and recites an eight times table, or continually throws random numbers out, then this will more than likely confuse and put off the person reciting and they, in all probability, will   make an error in their recitation.   This leads to consideration of how does the brain manage to process
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controlled information? Do the results differ when controlled processes are considered first?   Controlled stimuli occurs all of the time....