Service of Star Ferry Hong Kong

1.)

Product
The Star Ferry Company is a passenger ferry service operator and tourist attraction in Hong Kong. Its principal routes carry passengers across Victoria Harbour, many tourists think that taking ferry across Victoria harbour is a must. Therefore, Star Ferry is a mark in Hong Kong.
Star Ferry provides transportation service carries passengers across Victoria Harbour, Comparing to MTR, ferry is much slower. It takes only 3 minutes for MTR. Moreover, the schedule of MTR is tighter than Star Ferry.

Price
From Central to Tsim Sha Tsui, for lower deck, it costs HK$2.0 on Mondays to Fridays; HK$2.8 on Saturdays, Sundays and public holidays. For upper deck, it costs HK$2.5 on Mondays to Fridays; HK$3.4 on Saturdays, Sundays and public holidays.
From Wan Chai to Tsim Sha Tsui for HK$2.5 on Mondays to Fridays; HK$3.4 on Saturdays, Sundays and public holidays.
The monthly ticket costs $125, tourist ticket cost $25, you can take as many as you like in 4 days.
Nowadays in Hong Kong, transportation fee is very expensive, the fare of Star Ferry is reasonable. Comparing to MTR and bus, ferry is much cheaper. It costs HK$9 for MTR and about HK$9 for KMB.

Promotion
One of the famous promotion is “harbour tour”, you can relax and enjoy the magnificent view while sipping a cup of fine coffee in an air-conditioned one hour on the ferry.
Star Ferry company also accompany from many different company to make a promotion event in Central Star Ferry Piers, and also you can download the app of Star Ferry, you will get a information about ferry arrived time and recently promotion event.
Most of the Star Ferry promotion is target to tourist. I think Star Ferry need more promotion target to youth.

Place
Star Ferry pier was built in central, Wan Chai and Tsim Sha Tsui. Central and Wan Chai is the central business district in Hong Kong, . Tsim sha tsui is crowd of tourist and citizen. Tourist is used to go to harbor city, the biggest shopping mall in Hong Kong,...