Sberbank Investment Banking Strategy

MASTER OF BUSINESS ADMINISTRATION
Assignment Mark Sheet
Student ID Number Cohort: November 2010
Assignment: Strategic Management II (Part 2)
Date Received: Marker:

Comments and suggestions for improvement:
Mark obtained Question 1 Question 2 Question 3 Question 4 OVERALL
MARK
Marker's signature:

Please note:   The above marks are provisional and subject to ratification by the MBA External Board.

Assignment: Strategic Management II (Part 2)
I certify that all the material in this paper which is not my own work has been identified and acknowledged and that no material is included for which a degree has been previously conferred upon me.
Please sign: Please print:
Student ID Number:


Kingston University Business School




STRATEGIC MANAGEMENT II (PART 2): BSM 510
SBERBANK INVESTMENT BANKING STRATEGY




Assignment
Prepared by: ID Number 0854498
Word count:   3066

Moscow, March 2010
CONTENTS
EXECUTIVE SUMMARY 4
1. Context 5
1.1. Overview of Sberbank strategy 5
1.2. Investment banking 5
1.3. «Rich picture» of IB operations and implications for Sberbank 6
2. Eliciting and Evaluating Strategy 8
2.1 Choosing approach to investment banking development strategy 8
2.2 Implementation of the key strategies 9
2.3 Sberbank core competences/capabilities 11
3. Strategic commentary 12
3.1 Possible advantages 13
3.2 Possible difficulties 14
3.3 Alternative solution 14
Conclusion 15
Annex 1 16
Annex 2 16
Annex 3 17
Annex 4 17
References 18

EXECUTIVE SUMMARY
Sberbank is a leading financial institution in Russia. Currently it’s undergoing a significant change. Strengthening the market position of Sberbank, particularly in the corporate business, client-oriented model, development of international operations require the bank to offer world-class investment banking services to clients.
Despite being a leader in commercial banking, Sberbank position in investment banking is currently far from being a leader. This...