Retail Analytics Market Growth, Trends and Value Chain 2016-2026 by Fmi

Over the recent years, big data analytics market has seen tremendous growth in various industries. It has helped businesses uncover several potential prospect by understanding customer’s preferences and market trends. Retail analytics market is a sub-set of big data analytics market. Retail analytics aids in information gathering and assessment of data across the entire value chain. Primarily focusing on the retail sector, retail analytics solution offer retailers in understanding and responding to changing customer experience. In addition, retail analytics improves businesses by provides new and faster ways to identify product and channel preferences, understand inventory demands in real time and serve consumers in a better way, thus ensuring the operation is more flexible and efficient. Customer’s information can be gathered in real-time through various mediums such as smartphones, weight sensors, motion sensors, cameras, and RFID, whether it may be online or in-store.

Retail Analytics Market: Segmentation

Retail analytics market is segmented on the basis of deployment model, solution type and region. By deployment model, retail analytics market can be segmented into on-premise and cloud-based. On the basis of solution type, the retail analytics can be segmented into software and services. Services can be further sub-segmented into consulting, integration and support and maintenance. Regionally, retail analytics market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.

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Retail Analytics Market: Regional Outlook

Retail analytics market is expected to witness a healthy CAGR during the projected period due to increasing popularity of data analytics solution and penetration of smartphones and digital platforms among users across emerging markets. North...