Publix Optimizes Inventory and Transportation Management

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  • Date Submitted: 08/20/2010 12:43 AM
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Publix Optimizes Inventory and Transportation Management

Publix Optimizes Inventory and Transportation Management
Company History   Publix was founded in 1930 by George W. Jenkins, the son of a rural Georgia grocer.   Jenkins moved to Winter Haven, Florida, in 1927 and took a job as a stock clerk at the local Piggly Wiggly.   He became the store’s manager six weeks later at the age of 17.   At 20, he borrowed less than $2,000 and started his own 27-by-65-foot grocery store across the street with five employees.   The store earned $500 its first year, in the midst of the Great Depression.
Jenkins was one of the first in the grocery business to stress customer service and high-quality goods.   While most of his competitors focused on price and productivity, the signs on the front of the Publix store read, ‘Where shopping is a pleasure,’ reflecting the firm’s early belief in the importance of customer satisfaction.   Jenkins also stressed employee satisfaction, promoting almost entirely from within, and giving his workers a large amount of control over the section of the store in which they worked.
Publix Super Markets tops the list of privately owned supermarket operators in the US.   By emphasizing service and a family-friendly image over price, Publix has grown faster and been more profitable than Winn-Dixie Stores and other rivals.   More than two-thirds of its 1,000-plus stores are in Florida, but it also operates in Alabama, Georgia, South Carolina, and Tennessee.   Publix makes some of its own bakery, deli, and dairy goods, and many stores house pharmacies and banks.   It also operates liquor stores, convenience stores, and Crispers restaurants in Florida.   Founder George Jenkins began offering stock to Publix employees in 1930.   Employees own about 30% of Publix, which is still run by the Jenkins family.
Inventory and Transportation Management   Publix selects Manhattan Associates to optimize Inventory and Transportation Management on June 2, 2008.   As part of the Manhattan SCOPE (Supply Chain Optimization-Planning...
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